Email Audit

Have you been running email campaigns but you’re not sure whether they’re actually working? Perhaps they have been delivering results but you’re wondering if they could be doing better. Have you ever had a proper strategy for the emails you’re sending or does it get decided week-to-week? When was the last time you looked at your subject lines or did a data cleanse?

There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to make sure each stage is working at its best. This comes down to the infrastructure too: when did you check the the emails were set up to get to the right inboxes? This stage includes ensuring DNS records, reply and response addresses are correct and valid, and checking you have a dedicated IP address. If the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails into inboxes more problematic in the future. 

Email-Postman will conduct a thorough review of your email marketing processes to make sure you’re optimising each stage to maximise your return on investment. 

During the audit we’ll look at each part of your email marketing campaign including:

  • Strategy
  • Send lists
  • Workflow & processes
  • Content
  • Send times
  • Data quality
  • Segmentation
  •  Subject lines
  • Email design & copy
  • Email marketing infrastructure
…… and so much more! We’ll check to see where any weak spots or problem areas are so you can improve your hit rate and drive sales!