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Advances in email marketing platforms have seen them become more intuitive over the years, however, this can bring about a false sense of security. There are still many factors involved in creating successful email marketing campaigns and at each level, those factors can impact, positively or negatively, each campaign you send.
If the answer to any of these questions is ‘yes’, then you need an email marketing audit!
There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to ensure each is working at its best. This includes the basic infrastructure too: when did you check the emails were set up to get to the right inboxes? Have you ensured the DNS records, and reply and response addresses are correct and valid, and that you have a dedicated IP address? This step is critical: if the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails to inboxes more problematic in the future. Instead, your emails will be marked as spam, go to a junk folder (if they get through any email security in place) and will never be seen by the recipient.
And that’s a disaster for every campaign, now and in the future, because once your email address is on the spam list, it’s hard to restore its reputation.
Email-Postman offers an email marketing audit that will deliver a comprehensive review of your email marketing processes to ensure you’re optimising each stage to maximise your return on investment.
During the email marketing audit we’ll look at each part of your email marketing campaign including:
