When it comes to email marketing, you want to be sure to keep the content relevant and interesting to your audience to keep them listening
When looking at which marketing channels to use, you will want to look at the facts and figures surrounding its effectiveness. We’ve all heard that
Email marketing is sending messages via email designed to educate your audience, encourage them to buy from you, or build loyalty. As such, it’s a
Email marketing is more than just a function of marketing – we think of it as a science, and as with all serious subjects, there
There are many email marketing platforms available, and which is best for your business depends on many factors, including how many seats you need, how
Email marketing is an excellent tool for connecting with your customers, but you must ensure you’re getting it right. The only way to do that
Small businesses need email marketing; in fact, they may need it even more than large businesses with big budgets. Large businesses can afford to indulge
Email marketing templates are available with every email marketing tool – they’re designed to make it easier for you to create emails that reflect your
Email marketing tools enable businesses, small, medium and large, to keep in touch with their customers, launch new products, advertise services, and drive leads, so
Here’s a not-particularly news newsflash for you: email marketing is more than simply emailing everyone on your contact list through Outlook. Of course, you could
Klaviyo is a widely used email marketing platform and one of the reasons for its popularity is its flexibility, and the functionality it offers for
Our recent blog introduced the idea of using AI in email marketing and pointing how it’s already being used to significant effect. In this article,
There’s been a big jump in awareness of the use of artificial intelligence (AI) to help with marketing, with software helping content creators write blogs.
Email marketing is a tremendous tool for reaching your audience base and delivering content they want to see from you, but sometimes it can be
As email marketers, we all know the important thing is to get our messages delivered to as much of our audience as possible according to
You know how we so often talk about automation and how it can save you time and money? Well, workflows certainly do save you both
People get a lot of emails these days – you can probably relate! So, you need to make sure your emails are really grabbing your
You might first be asking yourself, why do I need a dedicated email marketing platform (EMP) when I have Outlook or Gmail already? The answer
In a nutshell, Email Marketing is the function of sending electronic messages to a group of people with a view to increasing awareness of a
Hans Smellinckx, a leading international businessman, sales thought-leader, management consultant and entrepreneur, once said “If you are not seeing the email channel as a money-making
You’ve heard, email marketing is the single most effective marketing channel, offering a return on investment (ROI) of around £40 for every £1 spent. So,
Many companies, from micro-businesses through to blue chip corporations have long since appreciated the effectiveness of email marketing. At some point, they’ve probably all changed
Introduction Email marketing automation sends emails to your subscribers automatically when certain conditions are met. This article outlines the benefits of using email marketing automation,
