So, you’ve signed up to Mailchimp for your email marketing campaigns and you’ve figured out how to create and send campaigns. It’s a good start. You’ve probably been running campaigns for a while now and seeing some results but now you’re wondering if they are performing as well as they could be. How can you be sure you’re getting the most from Mailchimp? If you’re paying for it, you want to make sure it’s really working for you!
We often hear these statements and questions from clients:
If you’ve not considered these factors, or you have but haven’t actioned them, then you need an email audit!
There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to ensure each is working at its best. This includes the basic infrastructure too: when did you check the emails were set up to get to the right inboxes? Have you ensured the DNS records, and reply and response addresses are correct and valid, and that you have a dedicated IP address? This step is critical: if the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails to inboxes more problematic in the future. Instead, your emails will be marked as spam, go to a junk folder (if they get through any email security in place) and will never be seen by the recipient.
And that’s a disaster for every campaign, now and in the future, because once your email address is on the spam list, it’s hard to restore its reputation.
Email-Postman offers an email marketing audit that will deliver a comprehensive review of your email marketing processes to ensure you’re optimising each stage to maximise your return on investment.
During the email marketing audit we’ll look at each part of your email marketing campaign including:
…… and so much more!
Let Email-Postman help you make the most of each and every campaign you send, so you can reach more people and drive those sales!
