SMS marketing is a rapidly growing favourite amongst brands looking to reach their audience fast. It's super simple, because it doesn't rely on an app being downloaded or WiFi being available, and it doesn't use data; it only needs a mobile phone signal to work.
Here are some additional benefits:
With SMS marketing, the stats speak for themselves! In terms of reachability, open rates, and efficacy, it's a powerful tool in any marketing department's toolbox. Little wonder, the projected marketing size for 2025 is £9.58 billion!
In many ways, SMS marketing works like email marketing:
First, you build your opt-in data list, encouraging customers to sign up to receive SMS. You can do this via sign-up forms, or opt-in keywords text to a number. This keeps your list up-to-date plus GDPR compliant.
As with your email marketing list, you want to segment your audience by common characteristics such as demographics, buying history, etc. This allows you to send personalised and targeted SMS, for example, with special offers for returning customers, and alternative offers for first-timers.
Craft a short message (around 160 characters) with a clear call-to-action: Buy now, discount code, link to product page.
Schedule or send the message using an SMS delivery platform, such as offered by Klaviyo, MailChimp, Omnisend, Ometria and many others. The messages are sent via a secure pathway directly to the recipient's mobile phone.
Track and measure the response so you can tweak the next campaign for greater efficiency and higher ROIs.
SMS marketing can be used as a stand-alone channel or used to augment your email campaigns, automations and other marketing channels, such as social media.
Kick start your SMS marketing - book a demo call with us today!
Shaun from Email-Postman is a steady force for the marketing team at BBC Maestro and has a real passion for email marketing. Always willing to help us turn around a campaign (sometimes with very short notice), he’s been a real asset to the company. Thanks Shaun!
Shaun at Email-Postman has been a brilliant support for the team in the last 9 months, helping us to create and develop campaigns and automations on Klaviyo. He is incredibly passionate about email marketing and always has such a positive outlook. Any email / CRM team will be lucky to have him!
Swizzels needed a Mailchimp marketing expert, and Shaun at Email-Postman was recommended to me. It’s been very easy to work with him, he spoke without jargon, explained to us clearly what we should do, and once agreed he then went and did it – all in a short time frame and without issue.
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How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
