Reporting and analysis are key components of any email marketing campaign because they give you the information to determine whether a campaign is working – or not – so you can do more of the good stuff to drive sales!
Test, measure and analyse.
Test test test – if you don’t try out different versions, you’ll never know if there is a different format, headline, etc., that might work better (we also call this A/B testing or split testing).
Measure – because if you don’t know how your campaign is performing, you’ll never know if it’s actually working! There are key metrics you need to keep an eye on and compare across each of the test campaigns you do.
Analyse – because if you don’t study the data, you’ll never know what it’s telling you and then you’ll never improve the quality and efficacy of the campaign.
There are some standard metrics every campaign needs:
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
