Advances in email marketing platforms have seen them become more intuitive over the years, however, this can bring about a false sense of security. There are still many factors involved in creating successful email marketing campaigns and at each level, those factors can impact, positively or negatively, each campaign you send.
- Have you been running email campaigns but you’re not sure whether they’re actually working?
If the answer to any of these questions is ‘yes’, then you need an email marketing audit!
There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to ensure each is working at its best. This includes the basic infrastructure too: when did you check the emails were set up to get to the right inboxes? Have you ensured the DNS records, and reply and response addresses are correct and valid, and that you have a dedicated IP address? This step is critical: if the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails to inboxes more problematic in the future. Instead, your emails will be marked as spam, go to a junk folder (if they get through any email security in place) and will never be seen by the recipient.
And that’s a disaster for every campaign, now and in the future, because once your email address is on the spam list, it’s hard to restore its reputation.
Email-Postman offers an email marketing audit that will deliver a comprehensive review of your email marketing processes to ensure you’re optimising each stage to maximise your return on investment.
During the email marketing audit we’ll look at each part of your email marketing campaign including:
…… and so much more!
Let Email-Postman help you make the most of each and every campaign you send, so you can reach more people and drive those sales!
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
Shaun from Email-Postman is a steady force for the marketing team at BBC Maestro and has a real passion for email marketing. Always willing to help us turn around a campaign (sometimes with very short notice), he’s been a real asset to the company. Thanks Shaun!
Shaun at Email-Postman has been a brilliant support for the team in the last 9 months, helping us to create and develop campaigns and automations on Klaviyo. He is incredibly passionate about email marketing and always has such a positive outlook. Any email / CRM team will be lucky to have him!
Swizzels needed a Mailchimp marketing expert, and Shaun at Email-Postman was recommended to me. It’s been very easy to work with him, he spoke without jargon, explained to us clearly what we should do, and once agreed he then went and did it – all in a short time frame and without issue.
Shaun at Email-Postman is one of the best email contractors I’ve worked with in the last 10 years. His willingness, knowledge and expertise has been invaluable during his contract at YuMOVE. And, even though a freelancer, he has fitted in with the team and been a seamless extended arm. You’ll be missed Shaun but wishing you all the best for the future.
Fantastic working with Shaun on our mail chimp set up at Ish Fish ! There really are levels to this and Shaun has shown us he’s at the very highest point. Couldn’t recommend him enough and I’ve already set up meeting for him with more companies in my area
Shaun is simply the king of Mailchimp! I met Shaun when we needed to optimise our automation emails. Beforehand we were told that personalisation of our email content can’t be done and since we offer personalised books for children that was a big issue for us. Well, Shaun sorted it out incl. a quick test in literally 5 minutes! He genuinely loves helping businesses and is someone who you definitely want to have on your team.
I met Shaun after a PSA on LinkedIn asking for Email Marketing experts, I was inundated with specialists but Shaun’s approach really stood out to me. Shaun’s ability to break things down is super impressive, he was able to do this for myself, my team and our clients. Shaun is super quick and extremely knowledgable, only ever a phone call or a screen share away and I’m so glad to have him in my network!
I cannot recommend Shaun highly enough. His expert knowledge and incredible skill set combined with unparalleled customer service and attention is a recipe for success! You won’t regret using Shaun for any of your digital marketing requirements!
Shaun took our project on board and built a complete set of automated flows to ensure we covered all the bases from starting ‘hello’ email to ‘sunset series’ which ensure we are not paying for profiles that never engage with our brand. The whole process was painless. After a chat to understand our needs, we were pretty much hands off until the project was delivered on time an on budget.
Shaun really is an email genius! He has played a vital role in making our email creation process more efficient as well as carrying out integral data segmentation work allowing us to send more targeted and personalised communication to our customers. He has given our team the tools to really make the most of our email marketing and increase our ROI.
