Mailchimp Workshops

Mailchimp Workshops for small and large teams

Want to learn more about Mailchimp?

We understand, at the beginning of a small business’s journey, sometimes it’s just not feasible to use an expert to handle an email marketing campaign. Some clients simply want to understand the fundamentals of how Mailchimp works to better appreciate how a campaign is being handled and how well it is performing. That’s why we offer Mailchimp workshops.

Our courses can be provided in-house, via Zoom, on an individual basis or to groups of people. We provide Mailchimp workshops to suit people at every stage of their Mailchimp journey, from absolute beginners to more advanced users who want to drill down deeper into the functionality, reporting, and analytics.

Mailchimp training: we run zoom style webinar training for your team.

Our foundation course is designed to give beginners the confidence to get started with email marketing. On the day, you will:

  • Create and upload your contact/data list
  • GDPR – what you need to know and how to stay compliant
  • Templates – which to choose, how they work, how to customise them and how to populate them with content
  • Analytics & Reporting – measuring and interpreting results
  • Insider Tips – expert secrets on how to improve those open rates and click-through rates
  • Tagging – what tags are, and how and why to use them

You’ll spend the day creating your own email marketing campaign and getting to grips with the process of automation and reporting.

Our more advanced courses will take you through:

  • Understanding more about segmentation and tagging, audiences and groups
  • A deeper dive into the art of split testing
  • An in-depth look at the analytics and reporting functions
  • Adding and managing integrations

The price includes follow-up support via telephone or email for the month following the course – just in case you get stuck on something you can’t quite remember how to do it!

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Advanced features to boost your strategy

Take your email marketing to the next level with cutting-edge tools like automation, segmentation, and analytics.

Compliance & security
Subscriber management
Drag-and-drop editor
Analytics & reporting
Mobile optimization
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Just some of our consultant services

Professional email marketing audit service to evaluate and optimise campaigns

Email Marketing Audit

How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.

Overview of email marketing strategy and its purpose in driving customer engagement and sales

Email Marketing Strategy

Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.

Strategies to grow your audience and report on subscriber growth metrics

Growing Your Audience

Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.

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Email Automation

Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!

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Data Segmentation

Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.

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Campaign Reporting

Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!