Email Marketing - Where Do I Even Start?

So, you’ve decided you need email marketing to help you drive sales, but you find yourself asking the question: where do I even start?

Here, we’ve given you a checklist you can follow to help you get started with email marketing.

  1. Select your tools – you need an Email Marketing Platform that works with the number of users you have, the number of emails you want to send per month and how many contacts you want to send them to.
  2. Set your goals – what do you want the campaign to achieve?
  3. Import your contacts.
  4. Decide whether they have any characteristics you’d like to tag them with so you can target your emails more specifically.
  5. Create your email template appropriate to the message you’re sending.
  6. Set up a ‘welcome’ email, the initial touch point for people starting their journey with you.
  7. Write two or more versions of your campaign for split testing. This will allow you to measure which message is reaching more of your audience.
  8. Measure, analyse, refine!
  9. Remove ‘dead’ email addresses to preserve the reputation of your domain.
  10. Refine and send again.
  11. Measure, analyse, and refine!

So, if you’re thinking ‘where do I even start’, this should help you get going. Obviously, email marketing has many facets to it – that’s why there are experts around like us who ONLY work in email marketing – it’s our chosen specialist subject and we love it!

If you would like expert help in setting up and running your campaign to ensure you’re getting the best out of it quickly, Email-Postman is here to help.

Get started today

Frequently asked questions

How easy is it to set up email automation?

Our platform is designed with ease of use in mind. Setting up automation is simple, with a user-friendly drag-and-drop workflow builder that allows you to create campaigns in just a few clicks. No technical expertise is required.

Can I customize the triggers for automated emails?

Yes, you can absolutely customize the triggers for automated emails! Email marketing platforms offer a range of options to help you tailor your automated campaigns to specific user actions and behaviors.

Is there a limit to the number of emails I can automate?

The ability to automate emails often depends on the email marketing platform you’re using, and in most cases, there are few or no limits to how many emails you can automate.

Can I personalize my automated emails?

Yes, you can absolutely personalize your automated emails, and it’s one of the most effective ways to engage your audience and boost conversion rates! Email marketing platforms allow you to add various levels of personalization to your automated campaigns.

How do I track the performance of my automated emails?

Tracking the performance of your automated emails is essential to ensure your campaigns are effective and reaching your goals. Most email marketing platforms provide detailed analytics to help you monitor key metrics.