We know email marketing is a big topic with lots of aspects to it – and a lot of jargon too! So, we’ve compiled this Resources page to help you with some of the questions we get asked most frequently about.
We’ve been working solely in email marketing for more years than we care to admit and over the years we’ve amassed quite a knowledge base and have a few insider tips and tricks up our sleeve.
On this resources page, you’ll find some of those tips and some from our marketing partners, all designed to help you understand email marketing better and get the most out of your campaigns.
From help on GDPR and data lists, tips on how to maximise your return on investment (ROI) for each campaign, to a click-to-open rate calculator, we have a range of topics here that can help you make the most of your campaigns.
As always, if you have any questions or need help, get in touch via the Contact Us page or our free callback service.
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
