Mailchimp has been a popular Email Marketing Platform for many years and its functionality has grown with its popularity. It now offers an all-in-one, integrated marketing platform where you can get a custom domain, build a website with built-in marketing tools for running email marketing campaigns, build ads for social media, create landing pages for specific campaigns, and so much more.
As experts in Mailchimp, we can seamlessly link your email marketing efforts with other marketing channels, such as social media, to maximize your outreach potential.
With over 250 app integrations available, including Shopify, Adobe Photoshop, Stripe, Calendly, WooCommerce, Eventbrite, Freshbooks, and WordPress, we can ensure that Mailchimp integrates smoothly with your scheduling diary, payment system, accounts package, e-commerce site, and more. This provides you with the ability to track and measure the full lifecycle of your customer, showcasing the immense flexibility that Mailchimp offers.
We have also worked with Mailchimp ourselves to create custom apps and integrations using their API.
As Mailchimp experts, Email-Postman can create templates that complement the campaigns you wish to implement. Our focus is to ensure that calls to action (CTAs) are in place and prominently displayed, as well as designing an email template that reflects your brand’s tone, culture, ethos, and messaging.
With its many useful features, Mailchimp can significantly increase your email marketing channel performance. So, let Email-Postman help you unleash the full potential of this amazing platform and take your email marketing to the next level – click the button below to get a free callback.
What is Segmentation?
Segmentation is a way of categorising your audience according to shared features, traits or behaviours. Using this tool, you can be sure you’re targeting your audience with the right message and not sending emails to those for whom they have no relevance. Using tags and custom fields, it is possible to tailor your audience map and Mailchimp’s predictive insights will give you a heads up on their likely purchasing behaviour. By targeting your campaigns, you’ll reduce the number of unsubscribes, thereby retaining your audience.
What is Automation?
Automation means you can set your campaign up, populate a series of emails and then let the campaign run. The customer triggers each next step either by the data they’ve given you (i.e. it’s their birthday) or by interacting with the campaign: clicking to read more, clicking the Call-to-Action button, etc. This means you don’t have to manage each send manually – Mailchimp does it for you.
What is personalisation?
Personalisation means you can send the right message to the right people at the right time, reducing unsubscribes and improving your conversion rate. By making each customer feel you’re talking to them personally with an offer that feels like it’s been designed specifically for them, you’ll build loyalty and increase customer retention.
Mailchimp has many other handy features which will help you keep an handle on your sales and marketing activities on a daily basis, not only when you’re running a campaign.
The Customer Resource Manager (CRM) tool gives valuable insights into your audience – and the better you know your audience, the better we can create effective campaigns that speak directly to your target market. It also has other cool features such as pre-built segmentation and demographic predictor, so your campaign can be tailored and personalised, right from the start.
With Email-Postman, you can be sure all the tools Mailchimp offers will be put to full and good use, so you can understand your audience and get them engaging consistently with your brand.
Email-Postman is proud to wok with world first in direct integrated email heatmaps. For the first time you can directly connect and build email heatmaps from your email campaigns you’ve sent from Mailchimp.
Check out Email Heatmaps here! Try for free today.
Mailchimp services
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
Shaun from Email-Postman is a steady force for the marketing team at BBC Maestro and has a real passion for email marketing. Always willing to help us turn around a campaign (sometimes with very short notice), he’s been a real asset to the company. Thanks Shaun!
Shaun at Email-Postman has been a brilliant support for the team in the last 9 months, helping us to create and develop campaigns and automations on Klaviyo. He is incredibly passionate about email marketing and always has such a positive outlook. Any email / CRM team will be lucky to have him!
Swizzels needed a Mailchimp marketing expert, and Shaun at Email-Postman was recommended to me. It’s been very easy to work with him, he spoke without jargon, explained to us clearly what we should do, and once agreed he then went and did it – all in a short time frame and without issue.
Shaun at Email-Postman is one of the best email contractors I’ve worked with in the last 10 years. His willingness, knowledge and expertise has been invaluable during his contract at YuMOVE. And, even though a freelancer, he has fitted in with the team and been a seamless extended arm. You’ll be missed Shaun but wishing you all the best for the future.
Fantastic working with Shaun on our mail chimp set up at Ish Fish ! There really are levels to this and Shaun has shown us he’s at the very highest point. Couldn’t recommend him enough and I’ve already set up meeting for him with more companies in my area
Shaun is simply the king of Mailchimp! I met Shaun when we needed to optimise our automation emails. Beforehand we were told that personalisation of our email content can’t be done and since we offer personalised books for children that was a big issue for us. Well, Shaun sorted it out incl. a quick test in literally 5 minutes! He genuinely loves helping businesses and is someone who you definitely want to have on your team.
I met Shaun after a PSA on LinkedIn asking for Email Marketing experts, I was inundated with specialists but Shaun’s approach really stood out to me. Shaun’s ability to break things down is super impressive, he was able to do this for myself, my team and our clients. Shaun is super quick and extremely knowledgable, only ever a phone call or a screen share away and I’m so glad to have him in my network!
I cannot recommend Shaun highly enough. His expert knowledge and incredible skill set combined with unparalleled customer service and attention is a recipe for success! You won’t regret using Shaun for any of your digital marketing requirements!
Shaun took our project on board and built a complete set of automated flows to ensure we covered all the bases from starting ‘hello’ email to ‘sunset series’ which ensure we are not paying for profiles that never engage with our brand. The whole process was painless. After a chat to understand our needs, we were pretty much hands off until the project was delivered on time an on budget.
Shaun really is an email genius! He has played a vital role in making our email creation process more efficient as well as carrying out integral data segmentation work allowing us to send more targeted and personalised communication to our customers. He has given our team the tools to really make the most of our email marketing and increase our ROI.
