Email marketing is a digital channel, so what difference does it make where you're based? Loads! If you're based in the UK, you need a UK email marketing agency because they understand the culture, humour, and the trends of the country! If you’re a UK-based brand, partnering with a UK email marketing agency just makes sense. Why? For starters, we understand the market. A local agency understands the culture, the buying habits, and the little things, such as using “mum” instead of “mom,” as well as the British sense of humour and our fascination with the weather. We know what time school gets out and why timing an email around the school run can make all the difference.
Then there’s the legal side. With UK GDPR and PECR rules subject to updates, you need someone who knows the details and stays informed about changes. An email marketing agency UK will keep on top of this, so you don’t have to worry about coming a cropper with the Information Commissioner’s Office (ICO) - which could be a costly event! We create campaigns that are both creative and compliant—because no one wants their best email ending up in the spam folder (or worse, deleted). And finally - let’s be honest - it’s simply easier working with someone in your own time zone.
Need a campaign quickly? Want a quick call to refine your messaging? No problem. You’re not waiting for someone halfway across the world to wake up - or worse - lose a day because they've just gone to bed! With a UK team, you get faster responses, clearer communication, and support when you need it most.
Common myth: Email marketing is only about sending newsletters.
Reality: Here's what our day actually looks like!
Checks emails to catch overnight communications from clients and platforms for anything urgent that needs attention.
Checks Klaviyo, Mailchimp, Ometria, and other dashboards to see which campaigns and automation flows drove revenue last 7 days. Which flows are doing well? Which flows need tweaking for optimal performance.
Creating 'abandoned cart' email flow for sportswear brand to remind customers what they were looking at and enticing them back to the process to checkout. Key focus: soft-sell tone, a clear call-to-action with a time-bound incentive. Build in customer reviews appropriate to products in the cart.
Lunch. Time to feed our hard-working creative brains!
A/B or 'split' testing the subject line for a campaign for a jewellery company: do the emojis work, or does it get more opens if it's plain?
Tweaking templates to ensure they're optimised for mobile phones. With 70% of opens coming from smart phones, this has to be right!
Strategy call with the founder of a make-up brand to discuss setting up a 'lapsed customer engagement flow' to reengage customer's who've not purchased in the last 90 days.
Building email flows that actually convert for ecommerce brands.
Building a well-oiled money making email marketing machine!
first impressions count and you only get one chance to make a first impression. Set up a flow that starts the customer journey off right - and feels personalised rather than templated.
Tailored reminders, create some urgency, add an incentive and specific reviews ☄️️ 💸.
After care is critical to customer loyalty. Thank you, upsell, cross-sell, review requests - all sent at the right time will built loyalty and drive sales.
win back snoozing customers before they unsubscribe!
💡As you can see from the 'A Day In The Life' section, there is a lot more to email marketing than sending newsletters!
An email marketing agency has the time, the resources, and the deep knowledge to focus completely on your campaigns. We're not distracted by other marketing activities such as social media - we can devote our time solely to you single most important and most targeted digital marketing channel. With a team on board who cover design work, copywriting, and coding, and can offer a comprehensive solution whatever your email marketing requirements.
🔦 Want this kind of light shone on your email marketing campaigns to drive your e-commerce brand? You're in the right place. We're an email marketing agency UK -based who actually understands what e-commerce brands need - and delivers.
🌟 We're affordable and professional. There's no need to sacrifice one for the other.
💰You could hire a £4,000 per month agency....
.... 👻 or you could hire a freelancer who ghosts you...
Email-Postman sits somewhere in between. We're affordable, knowledgeable, and ecommerce-focussed.
📈 We build automations and workflows for revenue, not design.
✅ Our pricing scales with your shop: so we all benefit from success.
☎️ We're reachable when you need us - not only for a once-a-quarter review.
🤔 No fluff or jargon - just clear, honest conversations about what needs to be done.
We were looking for an email marketing agency UK that could help turn around a client HTML quickly for an upcoming campaign...Email-Postman was great from the start - responsive, skilled, knowledgeable and ready to deliver to a strict deadline." Bec, Managing Director, Manifest, Manchester
It's more affordable than you might think.
Done right, with all of the myriad of components required to make email marketing work like the well-oiled money-making machine it should be your most successful and most profitable marketing channel. It is proven to deliver the highest return on investment over and above any other digital marketing channel. If you're not optimising your campaigns, you're not driving sales as high as you could be and in fact, you're leaving money on the table.
You might think it's more cost-effective to take your email marketing help to a different country, but then there are often issues around language, challenges with time zone compatibility, and also risks when it comes to staying up-to-date with compliance. If the language of the email doesn't jibe with your target audience, and if you can't speak to your account manager when you need to fix something urgently or send a campaign fast to take advantage of local conditions, then you're losing out financially anyway.
Let's recap: 🇬🇧 Home or 🌐 Abroad?
Waiting for someone to wake up because they're hours behind you, or worse, they've just gone to bed can cost you dearly! We're based in the UK. Your working hours are our working hours.
we know what's allowed, what isn't, and what's a grey area. We're not guessing when it comes to opt-in or sending rules, cookie banners or data handling. We know.
we don't have to guess what UK shoppers want - we are UK shoppers! Tone, timing, hot topics, real-time opportunities based on local conditions - everything matches local buying behaviours.
We build flows to integrate with Royal Mail, Evri, DPD, etc, updates, as well as VAT receipts and UK-specific customer journeys.
At Email-Postman we have the full set of experts for all your email marketing needs. From email marketing consultant managing your project and executing your plan, and a range of professionals across graphic design, copywriting and full stack development support.
How well is your email marketing strategy working? We'll conduct an audit to measure the effectiveness of your campaigns, eliminate any gremlins, and improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to ensure your campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
Shaun from Email-Postman is a steady force for the marketing team at BBC Maestro and has a real passion for email marketing. Always willing to help us turn around a campaign (sometimes with very short notice), he’s been a real asset to the company. Thanks Shaun!
Shaun at Email-Postman has been a brilliant support for the team in the last 9 months, helping us to create and develop campaigns and automations on Klaviyo. He is incredibly passionate about email marketing and always has such a positive outlook. Any email / CRM team will be lucky to have him!
Swizzels needed a Mailchimp marketing expert, and Shaun at Email-Postman was recommended to me. It’s been very easy to work with him, he spoke without jargon, explained to us clearly what we should do, and once agreed he then went and did it – all in a short time frame and without issue.
Shaun at Email-Postman is one of the best email contractors I’ve worked with in the last 10 years. His willingness, knowledge and expertise has been invaluable during his contract at YuMOVE. And, even though a freelancer, he has fitted in with the team and been a seamless extended arm. You’ll be missed Shaun but wishing you all the best for the future.
Fantastic working with Shaun on our mail chimp set up at Ish Fish ! There really are levels to this and Shaun has shown us he’s at the very highest point. Couldn’t recommend him enough and I’ve already set up meeting for him with more companies in my area
Shaun is simply the king of Mailchimp! I met Shaun when we needed to optimise our automation emails. Beforehand we were told that personalisation of our email content can’t be done and since we offer personalised books for children that was a big issue for us. Well, Shaun sorted it out incl. a quick test in literally 5 minutes! He genuinely loves helping businesses and is someone who you definitely want to have on your team.
I met Shaun after a PSA on LinkedIn asking for Email Marketing experts, I was inundated with specialists but Shaun’s approach really stood out to me. Shaun’s ability to break things down is super impressive, he was able to do this for myself, my team and our clients. Shaun is super quick and extremely knowledgable, only ever a phone call or a screen share away and I’m so glad to have him in my network!
I cannot recommend Shaun highly enough. His expert knowledge and incredible skill set combined with unparalleled customer service and attention is a recipe for success! You won’t regret using Shaun for any of your digital marketing requirements!
Shaun took our project on board and built a complete set of automated flows to ensure we covered all the bases from starting ‘hello’ email to ‘sunset series’ which ensure we are not paying for profiles that never engage with our brand. The whole process was painless. After a chat to understand our needs, we were pretty much hands off until the project was delivered on time an on budget.
Shaun really is an email genius! He has played a vital role in making our email creation process more efficient as well as carrying out integral data segmentation work allowing us to send more targeted and personalised communication to our customers. He has given our team the tools to really make the most of our email marketing and increase our ROI.
