Reporting is KING! It’s how you know if your campaign is working. Mailchimp campaign reporting has the ability to track and analyse all the important key metrics so your campaigns get better and better each time.
Email-Postman offers a campaign dashboard reporting service that exports your campaign details into Excel. Pivot tables updates all your metrics including areas you can’t access including click-to-open-rate, campaign bounce, unsubscribe and abuse rate.
It starts with an overview of the basics including:
…..and so much more!
The activity menu within Mailchimp allows you to drill down further into the data and even export a selected section of the audience who have performed a specific action. Other reporting features allow you to measure the performance of tracked URLs so you can see which are working. Mailchimp will also integrate with social media platforms so you can see how well each is working to draw people to your offerings.
In addition to performance rates, Mailchimp delivers automation reports, so you can compare month-on-month statistics, as well as comparative reports. These let you compare the data from a specific set of subscribers to the overall audience engagement.
With Email-Postman, you’ll have a personalised campaign dashboard that will allow you to easily monitor your campaigns.
Whatever you want to find out about your campaign, we can show you. This allows for constant refining of campaigns by audience, their interests and their engagement rates – all of which means better results for you!
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
