During your customer’s journey with your brand, a number of exit points will present themselves. Customer journey exit points are those moments in that lifecycle where they may go away – and perhaps never come back. For obvious reasons, this scenario is not great, but as long as you know where those exit points are and put measures in place to mitigate them, you stand a great chance of keeping them engaged on their journey with you.
Customer journey exit points clever use of automation will help you recover from include:
Managing exit points is all about managing the customer’s journey. make it memorable, build loyalty by letting them know you notice their habits, and you value them enough to want to carry on the journey with them.
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
