Is it time for an audit of your SendinBlue platform?
How long have you been sending out email marketing campaigns? When was the last time you conducted a thorough review of how you’re using SendinBlue? It’s an intuitive and smart email marketing platform, popular with growing businesses, but the tool alone is not enough for success.
When was the last time you stopped to consider the strategy you’re using for content and the processes you’re following to make sure everything is set up optimally? When was the last time you analysed results? How do you pick your subject lines? Have you tried sending emails at different times of day or on different days of the week to determine which work best for you? Have you ever wondered if you could be doing anything differently to improve your hit rate, delivery rates, click-through rates, and ultimately, drive more sales?
If you’ve not considered these questions or don’t have answers to them, then you need an email marketing audit!
Because we’re email marketing specialists, we can help make sure you’ve got each part of the process set up properly and optimised for maximum return on investment. Email-Postman will conduct a thorough review, from infrastructure set up to strategy, to ensure you’re optimising each factor so critical to the success of email marketing campaigns.
So, what are you waiting for? Get a SendinBlue audit and drive those sales!
There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to ensure each is working at its best. This includes the basic infrastructure too: when did you check the emails were set up to get to the right inboxes? Have you ensured the DNS records, and reply and response addresses are correct and valid, and that you have a dedicated IP address? This step is critical: if the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails to inboxes more problematic in the future. Instead, your emails will be marked as spam, go to a junk folder (if they get through any email security in place) and will never be seen by the recipient.
And that’s a disaster for every campaign, now and in the future, because once your email address is on the spam list, it’s hard to restore its reputation.
Email-Postman offers an email marketing audit that will deliver a comprehensive review of your email marketing processes to ensure you’re optimising each stage to maximise your return on investment.
During the email marketing audit we’ll look at each part of your email marketing campaign including:
…… and so much more!
Let Email-Postman help you make the most of each and every campaign you send, so you can reach more people and drive those sales!
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