DotDigital is a popular email marketing platform that makes it relatively easy to get started with sending newsletters and email campaigns. However, how can you be sure they’re actually working? Perhaps you’re seeing some results with a bit of an uptick in sales, but not as big an uptick as you would like.
Making sure the basics are set up correctly is a key factor in the success of every email marketing campaign you send. If the DNS records, reply and response addresses and the IP address aren’t configured correctly, your emails will be treated as spam and the reputation of your email will be destroyed. It’s very hard to clean up an email reputation once it’s been dirtied, so it’s crucial to get this part right. Then there’s content, templates, mobile-friendly optimisation, A/B testing, and so much more.
Email marketing campaigns are made up of layers. At each stage, that layer needs to be right to maximise your return on investment.
Email-Postman will conduct a thorough review of your email marketing processes to make sure you’re optimising each stage to maximise your return on investment.
There are many factors involved in a successful email marketing campaign and to maximise your return on investment, you need to ensure each is working at its best. This includes the basic infrastructure too: when did you check the emails were set up to get to the right inboxes? Have you ensured the DNS records, and reply and response addresses are correct and valid, and that you have a dedicated IP address? This step is critical: if the infrastructure isn’t set up properly, you risk dirtying your email reputation and that will make delivering your emails to inboxes more problematic in the future. Instead, your emails will be marked as spam, go to a junk folder (if they get through any email security in place) and will never be seen by the recipient.
And that’s a disaster for every campaign, now and in the future, because once your email address is on the spam list, it’s hard to restore its reputation.
Email-Postman offers an email marketing audit that will deliver a comprehensive review of your email marketing processes to ensure you’re optimising each stage to maximise your return on investment.
During the email marketing audit we’ll look at each part of your email marketing campaign including:
…… and so much more!
Let Email-Postman help you make the most of each and every campaign you send, so you can reach more people and drive those sales!
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