QUIZZES - about email marketing

Time to test your knowledge on all things email marketing with our series of quizzes.

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Quizzes are part of the every day fabric of life now. They’ve always been popular, but since the dark days of families quizzing around their computer screens during lockdowns, they’ve really taken off.

We thought we’d participate in the growing trend by supplying some quiz questions focused solely on email marketing so you can test your knowledge- and your colleagues!

Email is such a big topic – it’s not only the jargon, but also the technical aspects of setting up an email marketing platform properly, plus you need to have a handle on GDPR. Hopefully, these quizzes will reassure you that you’re on the right track – and if not, at least you’ll know where you need to brush up! More quizzes will be added throughout the year, so keep checking back and testing your knowledge!

brush up! More quizzes will be added throughout the year, so keep checking back and testing your knowledge!

Segmentation is a critical factor in the success of an email marketing campaign but do you know what ‘segmentation’ means in this context?

How well do you know your email marketing terminology? This quiz tests out your industry lingo knowledge.

Size does matter when it comes to email marketing, but do you know what size it has to be before Gmail starts interfering?

Ever heard of the term ‘hard bounce’ in email marketing? It’s different to a soft bounce. Do you know what it means?

It’s time to test your knowledge of technology terminology. That’s a lot of ‘ology’s!

Double opt-in is a valuable exercise – but do you know what it means and why it’s so important?

A/B testing – another crucial exercise in making email marketing a success. We’ll give you a clue: it’s also known as split testing.

Just some of our consultant services

Email Marketing Audit

How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.

Email Marketing Strategy

Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.

Strategies to grow your audience and report on subscriber growth metrics

Growing Your Audience

Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.

Email Automation

Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!

Data Segmentation

Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.

Campaign Reporting

Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!