Also known as a win-back or re-engagement campaign, a Lapsed Customer email automation is designed to reconnect with customers who have previously bought from you but who haven’t bought or engaged with your brand recently. Sometimes, people will still be subscribed, but they no longer open your emails.
There are lots of reasons subscribers disengage from brands:
… and so – what can you do about it? Should you roll over, let them go, and set about finding new people?
NO! Instead, try showing you’ve noticed they’ve not been around and that you care about their business!
You don’t need to do this manually: set up an automation workflow triggered after a predetermined amount of time when an existing customer hasn’t taken any action to engage.
Your re-engagement campaign could include:
Statistics show customers prefer to buy from brands they know, and they also show it costs more to acquire a new customer than to reactivate an existing one. So, don’t let them get away! Get those lapsed customer email automations set up – or if you need help, ask Email-Postman!
The offer above is only valid for a max of 2 emails built/designed along with 2 rounds of amends per email per automation. This offer is only valid checkout and added to cart automations. Any addition work post sign off and completion, will require a quote from Email-Postman to proceed. Email-Postman has the right to refuse or decline this offer at any time on application.
Account Access:
To effectively set up and implement the checkout workflow automation, clients must provide Email-Postman with access to their email platform account. This access is necessary for the configuration and management of the automation workflows.
Payment Terms:
Clients agree to remit payment to Email-Postman once revenue is generated as a direct result of the automations implemented by Email-Postman. The determination of revenue attribution to the automation will be based on agreed-upon metrics and analytics tools. Invoice payment terms of 7 days of the date of invoice.
Data Privacy and Security:
Email-Postman is committed to maintaining the confidentiality and security of all client data. Access to the client’s email platform will be used solely for the purpose of setting up and managing the automation workflows.
Limitation of Liability:
Email-Postman shall not be liable for any indirect, incidental, or consequential losses that may occur due to the use of our services, except as provided under applicable law.
Termination of Access:
Upon completion of the setup and successful implementation of the automation workflows, or upon termination of the agreement by either party, Email-Postman will relinquish any access to the client’s email platform account to report revenue. Once revenue has been made and an invoice sent, the client can remove our access if they wish.
