Email Automation

Newsletters and one-off emails have their place, but a successful campaign will keep rolling, triggered by the actions of the customer within each email. Email automation keeps the chain rolling – automatically – so you don’t have to do it manually!

Email campaigns are made up of multiple emails taking the customer on a specific journey with a specific goal in mind – purchase! Potential customers will start their journey at different times. You want all of them to have the same great experience getting to know your brand and your offerings so they all need to start at the beginning of the journey.

Creating an email each time someone signs up to an account isn’t practical – people all over the world could be signing up at any time of the day or night and in their thousands! So, you need an automated sequence of emails.

Each email is triggered by the customer opening the previous email or clicking on a call to action within that email. You put the work in first to create the email automation and let the sequence flow at the customer’s demand.

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Advanced features to boost your strategy

Take your email marketing to the next level with cutting-edge tools like automation, segmentation, and analytics.

Compliance & security
Subscriber management
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Analytics & reporting
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Klaviyo flows: triggered based flow automations

Inaction can also trigger an action!

You can add reminder emails to the sequence, so a lack of action prompts a follow-up email a predetermined time later to remind the customer they haven’t engaged with that email yet. It’s a great way to remind customers you’re there, care that you noticed they’ve not yet interacted – and that makes them feel valued.

Automation is an essential part of email marketing, particularly in today’s global, 24/7 culture. With Email-Postman, you can be sure your sequence is set up seamlessly to make sure each customer receives the same great experience.

Just some of our consultancy services

Professional email marketing audit service to evaluate and optimise campaigns

Email Marketing Audit

How well is your email marketing strategy working? We'll conduct an audit to measure the effectiveness of your campaigns, eliminate any gremlins, and improve your hit rate.

Overview of email marketing strategy and its purpose in driving customer engagement and sales

Email Marketing Strategy

Have you set your email marketing goals? We'll evaluate your strategy to ensure your campaigns are hitting the right note with the right audience at the right time.

Strategies to grow your audience and report on subscriber growth metrics

Growing Your Audience

Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.

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Email Automation

Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!

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Data Segmentation

Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.

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Campaign Reporting

Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!