“As a company, you need to get to the future first, ahead of your customers, and be ready to greet them when they arrive.” Mark Benioff, Founder & CEO, Salesforce
Strategy is where the road to a successful email marketing campaign begins and Email-Postman can help you define what you’re trying to achieve.
Setting your goals is where it all starts. Once you know what you’re trying to achieve, you need to understand who your audience so you can start to define your message. Then you need to decide frequency – how often you want to send it.
The campaign should lead your audience on a journey that invites them to find out more about the product or service you’re offering. These days, audiences buy into the journey or the story more than they do the actual item you’re offering. Your campaign should include an aspiration and put the customer right at the centre of the story to keep them engaged with it.
Make sure too, you include a method of acquiring new subscribers such as a Sign Up form on your website – a great way of ensuring the people on your email list actually want to receive emails from you. Having an easy method for them to opt out will keep your list current.
Strategy also involves selecting the right platform. Think about how many contacts you have and the frequency with which you’re planning on sending emails. Without question, every strategy should also involve a method of testing and measuring, seeing what’s working and what isn’t so you can optimise the campaign
“That which is measured improves.” ~ Karl Pearson
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
