If you want to make more sales and increase your bottom line, you need to grow your audience! To do this, you need to continuously reach more people and invite them to engage with your brand. This means you’ll need an acquisition strategy!
“A small list that wants exactly what you’re offering is better than a big list that isn’t committed.” ~ Ramsay Leimenstoll
It’s a fact that each year, a percentage of your email list will reach the end of its natural life cycle and drop off. For this reason, you need to have a plan in place to actively grow your audience database.
Successful customer acquisition starts with meaningful content. If they like what you say and how you say it, then they’ll want to hear you say more of it!
Forming collaborations with partners who have a complimentary service or product will help you reach new and relevant audiences. You could send joint newsletters or write a guest blog with a ‘sign up’ button.
How you say it is also important – keep your emails creative and fresh. Ideas include:
There are so many ways you can encourage your audience to engage and stay committed to you. It all boils down to knowing who they are so you can give them exactly what they want. You can find more email marketing tips here.
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
