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If you want to make more sales and increase your bottom line, you need to grow your audience! To do this, you need to continuously reach more people and invite them to engage with your brand. This means you’ll need an acquisition strategy!
“A small list that wants exactly what you’re offering is better than a big list that isn’t committed.” ~ Ramsay Leimenstoll
It’s a fact that each year, a percentage of your email list will reach the end of its natural life cycle and drop off. For this reason, you need to have a plan in place to actively grow your audience database.
Successful customer acquisition starts with meaningful content. If they like what you say and how you say it, then they’ll want to hear you say more of it!
Forming collaborations with partners who have a complimentary service or product will help you reach new and relevant audiences. You could send joint newsletters or write a guest blog with a ‘sign up’ button.
How you say it is also important – keep your emails creative and fresh. Ideas include:
There are so many ways you can encourage your audience to engage and stay committed to you. It all boils down to knowing who they are so you can give them exactly what they want. You can find more email marketing tips here.