Grow Your Audience

If you want to make more sales and increase your bottom line, you need to continuously reach more people and invite them to engage with your brand. To do this, you’ll need an acquisition strategy.

“A small list that wants exactly what you’re offering is better than a big list that isn’t committed.” ~ Ramsay Leimenstoll

It’s a fact that, each year, a percentage of your email list will reach the end of its natural life cycle with you and drop off. For this reason, you need to have a plan in place to actively grow your audience database.

Successful customer acquisition starts with meaningful content. If they like what you say and how you say it, then they’ll want to hear you say more of it!  

How you say it is also important – keep your emails creative and fresh. Ideas you could try include:

  • Incentive signup
  • Create an exclusive club/membership
  • Create free bonus content for the audience to sign up to
  • Run a competition
  • Create a blog with a ‘sign up’ feature
  • Adding different media such as videos
  • Include hyperlinked email signatures from staff members to add the personal touch and lead the audience to a page to sign up for something sent directly from that member of staff
  • Have a specific area with additional content where users have to sign up to access it

Forming collaborations with partners who have a complementary service or product will help you reach new and relevant audiences. You could send joint newsletters or write a guest blog with a ‘sign up’ button.

There are so many ways you can encourage your audience to engage and stay committed to you. It all boils down to knowing who they are so you can give them exactly what they want.