You might first be asking yourself, why do I need a dedicated email marketing platform (EMP) when I have Outlook or Gmail already? The answer is simple: an email marketing platform is a specialised tool that will help you deliver your email marketing campaigns in a more effective method and allow you to track the results so you can continuously improve.
Mass sending of emails from Outlook or any similar platform is likely to cause your email address to be marked as a spam sender, and your emails will get blocked or get delivered to the junk folder. EMPs help you avoid that. They also should allow you to tag your audience with relevant markers, such as their interests, segment them by geographic location, age group, etc., and set up automations so that the email receiver’s actions trigger the next email without you having to do anything. It will also offer a range of analytics so you can see which email addresses are being delivered to and which are bouncing, who is clicking on your calls to action and which of those is the most popular (is it the latest blog, a video, a product?) and all of this means you can send personalised emails to the right people, at the right addresses, with the right message that will encourage them to engage with your brand and support more of your products and services.
There are a lot of email marketing platforms out there, so how do you choose one that’s right for you? There are some key features you need to look for and you need to determine which of those features are critical for your business.
If this all seems like a lot to consider, Email-Postman is here to help. Get in touch for a chat and we’ll deliver some pointers, or if you prefer, we work on a consultancy basis to get the right platform for you. Alternatively, we’ll be happy to work as your email marketing partner – we’ve helped nearly 100 customers improve their sales and grow their customer base. We’d love to help you.
Email-Postman – email marketing that delivers.
Shaun Reynolds has been specialising in email marketing since 2005 and in February 2019 launched Email-Postman. Since then, Email-Postman has helped over 90 clients build successful email marketing campaigns across a range of email marketing platforms. For further information or to discuss getting help with your email marketing, you can arrange a free call-back today by clicking here!