Active Campaign is a great platform for email marketing! There’s so much to it, it can do so much, it’s a very clever platform with plenty of integrations available. Of course, the flip side to that is that there’s a lot to learn when you start to use it.
Perhaps you’ve been using it to run email campaigns for some time now and you’ve realised it’s time to see whether there’s anything you could be doing better. How are you measuring whether your campaigns are working? Can you be sure they’re giving you the best return on investment possible?
There’s so much that goes into making an email campaign successful including how the sending platform is set up, how the data lists are managed, how the infrastructure has been configured, and that’s before you get to strategy, templates, workflows and content!
If you don’t know the answers to these questions, then you need an Active Campaign audit!
There are just so many factors involved in an optimally successful email marketing campaign and to maximise your return on investment, you need to make sure each factor has been considered and is working the way it should. The technical side is usually a key area where things aren’t set up 100% right and this fundamental step is vital to ensuring your email reputation: if it’s not set up correctly, you emails will be regarded as spam which means they won’t get delivered to the target inbox – and what’s the point in that! After all, you want your customers to see your email, but if your records aren’t set up right, they’ll miss out – and you’ll miss out on sales. If that has been happening, how do you undo the damage? Email-Postman can help.
Email-Postman will conduct a comprehensive review of your email marketing infrastructure and processes to make sure you’re optimising each stage to maximise your return on investment.
During the audit we’ll look at each part of your email marketing campaign including: