What Is Email Marketing?

What Is Email Marketing?

Email marketing is a form of digital marketing that allows you to promote your brand, products and services to an audience you actually want to speak to – and who want to hear from you!

Unlike other forms of digital marketing, such as social media, email is highly targetable and delivered directly to the audience and the individual you’re interested in. After all, not everyone opens Facebook or LinkedIn every day, but even the busiest people check their emails multiple times per day!

As a highly targeted form of marketing, Email Marketing delivers the highest return on investment (ROI) of any channel. This makes it highly cost-effective. In fact, statistics show the ROI for email marketing to be around £33 for every £1 invested!

How Can I Use Email Marketing?

Email marketing can be used in a variety of ways:

  • Newsletters – keep in touch with your customers – perhaps with a regular newsletter that incorporates the featured product of the month, new products or services, a link to the latest video or news article, etc.
  • Promote a specific product/service to raise awareness of it and drive sales
  • Create a lead magnet to drive more people to a specific area of your website where they have to sign up to receive a free e-book, enter a competition, get free samples or a free trial – a great way of growing your email list!
  • Engage your audience by providing helpful tips, strategies or information that educates them and shows you as an expert in your field
  • Drive sales!

Who is Email Marketing For?


From small businesses to global organisations, email should (and does) play a huge role in their marketing operations. 

With automation, email campaigns can save you time: simply set up the campaign with each stage triggered by an action of the customers and let it run! The Email Marketing Platform will take care of the rest whilst you sit back and monitor the impact on sales. 

Almost everyone has an email address these days – they’re required for everything from social media accounts to online banking. This means often, you can use it to connect with people across other online channels too. With the advent of GDPR, people have to opt-in to your emails, so if they sign up they are directly expressing interest in hearing from you! So, don’t let them down! Give them interesting, easy-to-consume content with enticing and rewarding calls-to-action!

Your customers want to hear from you – email lets you do that in a uniquely personal way.