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Customers buy – great! Then they run out of what they bought. Remind them where they got it from by setting up timely reminders with a replenishment email automation!
As the saying goes, nothing lasts forever, and some things get used up, break or run out faster than others! If your company deals in consumable products, you need to keep track of when your customers bought from you and what they bought so you can make an educated guess at when they may run out and need to order more – and then send them a reminder email! ‘Hi there, Joe, are you nearly run out of…?’
Let’s say your business is selling health supplements, or perhaps you sell subscription services and they’re about to expire – build an automation series that reminds them of:
Whether they bought shampoo or a subscription to your video content, you should have a record of when they’re likely to need to stock up or when they need to renew. Build an automation around those metrics so you can capture the repeat sales.
Furthermore, existing customers have been shown to spend significantly more than new customers, so replenishment email automations are a great way to include cross-sell and upsell ideas that might tempt your customer to try something new. Perhaps they only bought the aftershave this time: when they order again, they might also want shaving balm or a body wash.
Replenishment emails allow you to continue to build customer loyalty. After all, running out of stuff is annoying, but life is busy, so if someone reminds you that you need to buy more and also reminds you where you got it – well, that’s great! A time-saver for your customer, adding value to your relationship. By automating the process of reminding customers, the exercise is made easy for you, too!
If you need some assistance with building that automation and constructing the emails, Email-Postman is here to help.