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Mailchimp has been a popular Email Marketing Platform for many years and its functionality has grown with its popularity. It now offers an all-in-one, integrated marketing platform where you can get a custom domain, build a website with built-in marketing tools for running email marketing campaigns, build ads for social media, create landing pages for specific campaigns, and so much more.
At Email-Postman, we are Certified Email Pro Partners and are proud to be recognised as Mailchimp experts by the platform itself. This means that we have spent significant time learning about and understanding the intricacies of the platform to ensure that your email marketing campaigns are delivered effectively.
As experts in Mailchimp, we can seamlessly link your email marketing efforts with other marketing channels, such as social media, to maximize your outreach potential.
With over 250 app integrations available, including Adobe Photoshop, Stripe, Calendly, WooCommerce, Eventbrite, Freshbooks, and WordPress, we can ensure that Mailchimp integrates smoothly with your scheduling diary, payment system, accounts package, e-commerce site, and more. This provides you with the ability to track and measure the full lifecycle of your customer, showcasing the immense flexibility that Mailchimp offers.
We have also worked with Mailchimp ourselves to create custom apps and integrations using their API.
As Mailchimp experts, Email-Postman can create templates that complement the campaigns you wish to implement. Our focus is to ensure that calls to action (CTAs) are in place and prominently displayed, as well as designing an email template that reflects your brand’s tone, culture, ethos, and messaging.
With its many useful features, Mailchimp can significantly increase your email marketing channel performance. So, let Email-Postman help you unleash the full potential of this amazing platform and take your email marketing to the next level – click the button below to get a free callback.
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
What is Segmentation?
Segmentation is a way of categorising your audience according to shared features, traits or behaviours. Using this tool, you can be sure you’re targeting your audience with the right message and not sending emails to those for whom they have no relevance. Using tags and custom fields, it is possible to tailor your audience map and Mailchimp’s predictive insights will give you a heads up on their likely purchasing behaviour. By targeting your campaigns, you’ll reduce the number of unsubscribes, thereby retaining your audience.
What is Automation?
Automation means you can set your campaign up, populate a series of emails and then let the campaign run. The customer triggers each next step either by the data they’ve given you (i.e. it’s their birthday) or by interacting with the campaign: clicking to read more, clicking the Call-to-Action button, etc. This means you don’t have to manage each send manually – Mailchimp does it for you.
What is personalisation?
Personalisation means you can send the right message to the right people at the right time, reducing unsubscribes and improving your conversion rate. By making each customer feel you’re talking to them personally with an offer that feels like it’s been designed specifically for them, you’ll build loyalty and increase customer retention.
Mailchimp has many other handy features which will help you keep an handle on your sales and marketing activities on a daily basis, not only when you’re running a campaign.
The Customer Resource Manager (CRM) tool gives valuable insights into your audience – and the better you know your audience, the better we can create effective campaigns that speak directly to your target market. It also has other cool features such as pre-built segmentation and demographic predictor, so your campaign can be tailored and personalised, right from the start.
With Email-Postman, you can be sure all the tools Mailchimp offers will be put to full and good use, so you can understand your audience and get them engaging consistently with your brand.
Email-Postman is proud to announce a world first in direct integrated email heatmaps. For the first time you can directly connect and build email heatmaps from your email campaigns you’ve sent from Mailchimp.
Check out Email Heatmaps here! Try for free toda.
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