Mailchimp Campaign Reporting

Reporting is KING! It’s how you know if your campaign is working. Mailchimp has the ability to track and analyse all the important key metrics so your campaigns get better and better each time. 

Email-Postman offers a campaign dashboard reporting that exports all your campaign into Excel, and pivot table updates all your metrics including areas you can’t access including click-to-open-rate, campaign bounce, unsubscribe and abuse rate.

It starts with an overview of the basics including:

  • Number of contacts the email was sent to
  • The type of audience it was sent to
  • Subject line 
  • Average order value
  • Total order value
  • Opens
  • Click rates
  • Bounce rates
  • Abuse reporting
  • Forwarding / shares

…..and so much more!

The activity menu within Mailchimp allows you to drill down further into the data and even export a selected section of the audience who have performed a specific action. Other reporting features allow you to measure the performance of tracked URLs so you can see which are working. Mailchimp will also integrate with social media platforms so you can see how well each is working to draw people to your offerings. 

In addition to performance rates, Mailchimp also delivers automation reports, so you can compare month on month statistics, as well as comparative reports. These let you compare the data from a specific set of subscribers to the overall audience engagement. 

With Email-Postman, you’ll have a personalised campaign dashboard that will allow you to export all your campaign information into Excel and pivot tables will update all your metrics. This includes access to data Mailchimp doesn’t automatically provide such as click-to-open-rates, campaign bounce, unsubscribe and abuse rates.

Whatever you want to find out about your campaign, we can show you. This allows for constant refining of campaigns by audience, their interests and their engagement rates – all of which means better results for you!