Reporting is KING! It’s how you know if your campaign is working. Mailchimp campaign reporting has the ability to track and analyse all the important key metrics so your campaigns get better and better each time.
Email-Postman offers a campaign dashboard reporting service that exports your campaign details into Excel. Pivot tables updates all your metrics including areas you can’t access including click-to-open-rate, campaign bounce, unsubscribe and abuse rate.
It starts with an overview of the basics including:
…..and so much more!
The activity menu within Mailchimp allows you to drill down further into the data and even export a selected section of the audience who have performed a specific action. Other reporting features allow you to measure the performance of tracked URLs so you can see which are working. Mailchimp will also integrate with social media platforms so you can see how well each is working to draw people to your offerings.
In addition to performance rates, Mailchimp delivers automation reports, so you can compare month-on-month statistics, as well as comparative reports. These let you compare the data from a specific set of subscribers to the overall audience engagement.
With Email-Postman, you’ll have a personalised campaign dashboard that will allow you to easily monitor your campaigns.
Whatever you want to find out about your campaign, we can show you. This allows for constant refining of campaigns by audience, their interests and their engagement rates – all of which means better results for you!