Email marketing stats tell the story of email marketing! Here are some key metrics by which to see how much use this channel gets, and how much it could mean in terms of return on investment.
We’ve also included some stats to let you know what you should be aiming for with an email campaign – the average hard and soft bounce rates, the open rates and the unsubscribe.
You’ll find some email marketing stats to help you make decisions too on important factors such as whether you need to make your template mobile-friendly, and whether your target audience will respond to email.
Tuesdays and Wednesdays statistically are the best days for sending emails – see below to find out what time you should be sending!