Email Marketing Stats

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% consumer checks their emails every day

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times higher transaction rate when using personalised email

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% boost if using personalised subject line

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Average words in marketing emails

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Revenue increase when using segmentation campaigns

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% consumers delete email if campaign isn't mobile

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% marketers cite email as no.1 for return on investment

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Return Every $1 Spent

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Return On Investment

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daily email users

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Mobile Open Rate

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Business Pros check emails

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Average email worth

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Cool Number

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Cool Number

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Average open rate

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Average click rate

0.1

Average hard bounce rate

0.1

Average soft bounce rate

0.1

Average unsubscribe rate

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% of emails opened in first hour of delivery

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% converting that Facebook & Twitter

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