Email Marketing Stats

Email marketing stats tell the story of email marketing! Here are some key metrics by which to see how much use this channel gets, and how much it could mean in terms of return on investment.

We’ve also included some stats to let you know what you should be aiming for with an email campaign – the average hard and soft bounce rates, the open rates and the unsubscribe. 

You’ll find some email marketing stats to help you make decisions too on important factors such as whether you need to make your template mobile-friendly, and whether your target audience will respond to email.

Tuesdays and Wednesdays statistically are the best days for sending emails – see below to find out what time you should be sending!

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% consumer checks their emails every day
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% increase open & CTR rates when using personalisation
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% boost if using personalised subject line
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Average words in marketing emails
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Revenue increase when using segmentation campaigns
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% consumers delete email if campaign isn't mobile-friendly
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% marketers cite email as no.1 for return on investment
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Return Every £1 Spent
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Return On Investment
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daily email users
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Mobile Open Rate %
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times business pros check emails daily
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Average email worth ££
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% of consumers say they prefer email to other channels
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% of SMBs use email as No 1 method for attracting new customers
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Average open rate
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Average click rate
0.1
Average hard bounce rate
0.1
Average soft bounce rate
0.1
Average unsubscribe rate
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% of emails opened in first hour of delivery
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% open rate for welcome emails!
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a.m. best time to send your emails campaigns