They’ve got all the way to checkout – don’t let them get away!
So near and yet – no banana! Your customer has been browsing, they’ve liked what they’ve seen, they’ve added them to their cart and proceeded to the checkout section. And then…. they’ve gone.
There can be lots of reasons customers pull back at the last minute without completing a purchase:
… and so many more…
There’s not much you can do about them leaving but getting them to come back and complete you do have the chance to influence by setting up an automated sequence for reminding them what they wanted and enticing them back to buy – with a checkout abandonment automation.
Put simply, when someone crashes out of the checkout process, the action should trigger a sequence of emails that aim to:
Does the checkout abandonment automation email sequence work? Well, it has to be written properly and include all the key elements, but – yes, it works! In a report from Klaviyio, a good abandoned checkout sequence can increase sales by up to 15%.
So, if your current turnover could be increased by 15% from setting up just one automation, wouldn’t that be worthwhile?
We think so too. Need some help? Email-Postman is here to make sure all your campaigns deliver!