Mailchimp Workshops

Want to learn more about Mailchimp?

We understand, at the beginning of a small business’s journey, sometimes it’s just not feasible to use an expert to handle an email marketing campaign. Some clients simply want to understand the fundamentals of how Mailchimp works to better appreciate how a campaign is being handled and how well it is performing. That’s why we offer Mailchimp workshops.

Our courses can be provided in-house, via Zoom, on an individual basis or to groups of people. We provide Mailchimp workshops to suit people at every stage of their Mailchimp journey, from absolute beginners to more advanced users who want to drill down deeper into the functionality, reporting, and analytics.

Mailchimp workshops

Our foundation course is designed to give beginners the confidence to get started with email marketing. On the day, you will:

  • Create and upload your contact/data list
  • GDPR – what you need to know and how to stay compliant
  • Templates – which to choose, how they work, how to customise them and how to populate them with content
  • Analytics & Reporting – measuring and interpreting results
  • Insider Tips – expert secrets on how to improve those open rates and click-through rates
  • Tagging – what tags are, and how and why to use them

You’ll spend the day creating your own email marketing campaign and getting to grips with the process of automation and reporting. 

Our more advanced courses will take you through:

  • Understanding more about segmentation and tagging, audiences and groups
  • A deeper dive into the art of split testing
  • An in-depth look at the analytics and reporting functions
  • Adding and managing integrations

The price includes follow-up support via telephone or email for the month following the course – just in case you get stuck on something you can’t quite remember how to do it!