Running an email marketing doesn’t simply mean writing an email, sending it and watching the sales roll in. To be effective, it is more involved than that. To truly maximise your return on investment (ROI), you need to ensure all the campaign cogs are working together. And there are quite a few cogs!
Of course, this may seem like a short list to follow but if you don’t understand how to set up automation (some of them can get quite long and involved!) or if the idea of segmenting your audience seems overwhelming, get in touch with us. We can either implement this on your behalf or, if you’d rather learn how to do it yourself, we do offer workshops for email marketing catering to people of all levels and abilities.