Where Do I Even Start?

So, you’ve decided you need email marketing to help you drive sales, but where do you start?

  1. Pick your tools – you need an Email Marketing Platform that works with the number of users you have, the number of emails you want to send per month and how many contacts you want to send them to.
  2. Set your goals – what do you want the campaign to achieve? 
  3. Import your contacts.
  4. Set up a ‘welcome’ email, the initial touch point for people starting their journey with you.
  5. Create your email template appropriate to the message you’re sending.
  6. Write two or more versions of your campaign for split testing. This will allow you to measure which message is reaching more of your audience.
  7. Measure, analyse, refine!
  8. Remove ‘dead’ email addresses to preserve the reputation of your domain. 
  9. Refine and send again.
  10. Measure, analyse, refine!

If you would like expert help in setting up and running your campaign to make sure you’re getting the best out of it and quickly, Email-Postman is here to help you deliver your message.