Email Marketing, always a strong channel, has become even more important during the Covid-19 pandemic as companies sought to take their business completely online. Hubspot reported a 44% increase in the number of emails sent in the months following lockdown and from March 16 to April 26, year-on-year open rates increased by nearly 32%. Safe to say, email marketing is going from strength to strength!
Always a communication tool, we saw email being used in a variety of ways:
With so much additional email ‘noise’ out there, it’s essential to make sure your email campaign is engaging, the content you are writing is catching your audiences’ attention. Campaigns have to be well thought-out, tested and measured to ascertain how effective they are, to see what is working best and driving sales. If you would like expert help in this competitive market, Email-Postman is here.