Email Marketing FAQS

What does ESP stand for?

ESP stands for ….


Do you have any statistics on email marketing?

For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.

Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.

Does email drive conversions and traffic to my site?

YES! Email marketing is a proven and vital digital channel to many companies …


Is email marketing expensive?

NO! Email marketing is a very cost-effective method of driving traffic and conversions on your website. And what’s best of all … The Email Postman for a short period is offering a free trial as we’re very confident you will love our services!


Is email marketing is dead?

NO! I can confirm, email marketing is NOT DEAD and will be here for many, many years to come. It is a preferred communication channel by millions around the world and will continue to play a huge part in thousands of companies strategy.


What is marketing automation?



What is dynamic content?



Should i buy a list to kick off my email marketing?

no no!


How often should i be sending emails?

It all depends


What are does “open rates” and click-through rates” mean?

I would suggest checking out out email marketing jargon buster.


What’s the difference between hard and soft bounce?