Email marketing is a tremendous tool for reaching your audience base and delivering content they want to see from you, but sometimes it can be difficult to know where to start, and, once started, it can be difficult to keep it going. After all, if you’re just sending out the same type of email over and over again, your customers are going to lose interest pretty quickly. So, we thought we’d give you some email marketing examples, some tips on the different types of emails you can send to keep your audience engaged with your brand.
Welcome Series
You always want to welcome new customers into the fold! A welcome series is a flow of emails you send to new subscribers to cement their awareness of your brand and to educate them on your products and services. They’re designed to build familiarity and trust between you and your new customer, and eventually, encourage them towards an action that reaffirms their attachment to your brand. A welcome series should be automated, so the actions of the customer trigger the next email. This saves you a lot of time and is more efficient than trying to manage the process manually.
Announcements
Have you launched a new service or product? Perhaps you have forged a new partnership which will bring additional benefits to your audience. So, make a big deal out of it! Let your customers know, invite them to participate and show them how!
Events
These can be online or offline – perhaps you’re having a sale but it’s online only, or in-store only. Perhaps you’re hosting a webinar that will teach your customers something about your products, or you want to demonstrate how a new product works. Be sure to include a sign-up call-to-action button where people can reserve their space. This leads to another sequence of emails which will confirm their attendance, and reminders leading up to the event, perhaps with an embedded countdown timer to create excitement around it.
Exclusive Content
‘just for you’ deals exclusive to subscribers, or exclusive to a certain tier of customer. Perhaps they’ve unlocked access to a new level of discount, or a particular product or service because they’ve spent over a certain amount with you. These are a great way of making customers feel special and encourage loyalty to your brand.
Re-engagement
For those who haven’t opened an email for a set period of time, or aren’t buying from you anymore, a reengagement sequence can help bring them back into the fold. Send them a ‘hello, are you still there’ email, then an incentive to engage with you again. Create a sense of immediacy to spark their action. Make it worth their while to come back – after all, a bird in the hand….
Abandoned Shopping Basket
When a customer puts something in their basket, they’re showing an indication of want. There are many reasons they may not complete the purchase: the phone might ring, their boss might enter the room, they may be window shopping until payday. Whatever the reason, it’s a good idea to set up a sequence to remind them they wanted something, and perhaps offer an incentive to buy it now.
Newsletters
Keep you audience up to date with what’s going on! Use a newsletter to give snippets of info – a link to your latest video or blog, a tip on how to use a featured product, an update on a previous news article, details of charity events or fund-raising / community efforts.
We hope you’ve found these email marketing examples helpful – we could go on and on about the different types of emails you can send to keep your customers happy but you probably need to get back to work. Get in touch if you’d like to hear more!
Email-Postman – email marketing that delivers!
Shaun Reynolds has been specialising in email marketing since 2005 and in February 2019 launched Email-Postman. Since then, we’ve helped over 100 clients build successful email marketing campaigns across a range of email marketing platforms. For further information or to discuss getting help with your email marketing, you can arrange a free call-back today by clicking here!A
