Email Marketing Checklist
Make sure you’re ticking off all the essential elements!

When starting email marketing, there’s so much to think about, and the last thing you want to do is get your first campaign wrong – after all, first impressions matter! You need an email marketing checklist!

To help you out, we’ve put together an essential email marketing checklist that will get you started on your successful email marketing journey and help you avoid those common pitfalls.

1. Ensure you understand your audience, and if you’re buying a list (please don’t!), ensure the criteria include who you’re targeting so that you aren’t going to try selling the proverbial ice to the Eskimo!
2. Get your email template right – make it easy to read and not too ‘busy’. You want your customer’s eye drawn to the call-to-action rather than the fancy squiggles around the border.
3. Get your subject line right – make it catchy to trigger the reader’s curiosity.
4. Split-test your subject line – so you can see which works better.
5. Split-test your email content to see which works better, which calls-to-action generate the most interest, and which doesn’t work.
6. Personalise the email – Dear <name> will always work better than a generic ‘Hi there!’
7. Make the email enjoyable – include different types of content for the audience to consume.
8. Create follow-up emails triggered by what the customer does with the initial email. Automate these so you don’t have to do it manually. In Klaviyo, this is called Workflows; in Mailchimp, it’s called Automations, and they will save you lots of time and money! They will also help to generate a better return on your investment.
9. Set up the email so it is sent from a real person – it’s much more personal than getting an email from a company.
10. Always follow the General Data Protection Regulations to avoid falling foul of the Information Commissioner’s Office!