What’s the difference between cross-selling and upselling? Why does it matter and why should you be doing it?
Two different methodologies but both encouraging customers to spend more with you.
You can send a cross-sell email as soon as someone has left your online shop, whether they’ve bought something or not. Of course, you’re more likely to achieve the cross-sell if they have bought something, but sometimes that cross-sell suggestion will be enough to encourage the customer to return to your site, complete the original purchase – and add in the extra product or service too!
Did you know, one of the reasons cross-selling works so well is because surveys show, existing customers are likely to spend around 65% more with you on repeat purchases than first time buyers. This is because they’ve had the opportunity to sample your goods or services, and you have established trustworthiness – they’ve bought, you’ve delivered, and they’re happy. And because you’ve built up that element of trust – upselling is more likely to work: they’ll spend more because you now have that trust.
You can include upsell and cross-sell suggestions in confirmation of purchase emails and they can be highly effective being sent for up to 30 days post-purchase.
The key here, as always, is to automate the process! Build an automation that will trigger a series of cross-sell and/or upsell emails based on the actions of the customer AND on their buying behaviours. Segmentation and tagging are crucial to this strategy being at its most effective.
If you think your business could benefit from a cross-sell / upsell automation strategy, Email-Postman is here to help.
The offer above is only valid for a max of 2 emails built/designed along with 2 rounds of amends per email per automation. This offer is only valid checkout and added to cart automations. Any addition work post sign off and completion, will require a quote from Email-Postman to proceed. Email-Postman has the right to refuse or decline this offer at any time on application.
Account Access:
To effectively set up and implement the checkout workflow automation, clients must provide Email-Postman with access to their email platform account. This access is necessary for the configuration and management of the automation workflows.
Payment Terms:
Clients agree to remit payment to Email-Postman once revenue is generated as a direct result of the automations implemented by Email-Postman. The determination of revenue attribution to the automation will be based on agreed-upon metrics and analytics tools. Invoice payment terms of 7 days of the date of invoice.
Data Privacy and Security:
Email-Postman is committed to maintaining the confidentiality and security of all client data. Access to the client’s email platform will be used solely for the purpose of setting up and managing the automation workflows.
Limitation of Liability:
Email-Postman shall not be liable for any indirect, incidental, or consequential losses that may occur due to the use of our services, except as provided under applicable law.
Termination of Access:
Upon completion of the setup and successful implementation of the automation workflows, or upon termination of the agreement by either party, Email-Postman will relinquish any access to the client’s email platform account to report revenue. Once revenue has been made and an invoice sent, the client can remove our access if they wish.
