Learn the key concepts of email automation.
Everyone likes a bit of window shopping, whether your penchant is for shoes, cycling gear, jewellery, or gifts. Browse abandonment email automations are designed to remind your customer what they’ve been looking at to encourage them to return and complete the journey. And because they’re automated, they’re triggered by the action (or inaction!) of your customer so you don’t have to manage the process manually!
As your customer browses around your site, you’ll be able to capture information of what they have been viewing and determine what they’re interested in. When they then leave the site without adding anything to their basket, you could just let it go. OR you could set up an email series that is triggered when they leave the site without adding to basket.
Much like the abandoned cart email series, the first email should go out shortly after they’ve left the site to remind them they were interested in your products or services. The second email would be triggered to remind them again of what they’d been looking at and then a further email to suggest they might like these other things too. Other ideas for this series include emails offering discount codes, free shipping, and extra bonuses if they buy.
The series should comprise of 2-6 emails depending on what’s appropriate for your sector and industry.
Is this automated series really worth the time to set up? YES! Stats show that browse abandonment emails have an 80% higher open rate and 50% higher click through rate than other types of emails and around 10% of those will click through and return to your site to make a purchase.
Key elements to remember in this sequence:
Need some help getting your browse abandonment email series right? Email-Postman can help.
The offer above is only valid for a max of 2 emails built/designed along with 2 rounds of amends per email per automation. This offer is only valid checkout and added to cart automations. Any addition work post sign off and completion, will require a quote from Email-Postman to proceed. Email-Postman has the right to refuse or decline this offer at any time on application.
Account Access:
To effectively set up and implement the checkout workflow automation, clients must provide Email-Postman with access to their email platform account. This access is necessary for the configuration and management of the automation workflows.
Payment Terms:
Clients agree to remit payment to Email-Postman once revenue is generated as a direct result of the automations implemented by Email-Postman. The determination of revenue attribution to the automation will be based on agreed-upon metrics and analytics tools. Invoice payment terms of 7 days of the date of invoice.
Data Privacy and Security:
Email-Postman is committed to maintaining the confidentiality and security of all client data. Access to the client’s email platform will be used solely for the purpose of setting up and managing the automation workflows.
Limitation of Liability:
Email-Postman shall not be liable for any indirect, incidental, or consequential losses that may occur due to the use of our services, except as provided under applicable law.
Termination of Access:
Upon completion of the setup and successful implementation of the automation workflows, or upon termination of the agreement by either party, Email-Postman will relinquish any access to the client’s email platform account to report revenue. Once revenue has been made and an invoice sent, the client can remove our access if they wish.
