Everyone appreciates a warm welcome, and your customers are no exception!
When a customer signs up to your newsletter, or makes their first purchase, it’s only polite to welcome them to your brand and thank them for their interest in it. The welcome series is their first real experience of being part of your story, so make sure you make the most of it!
A customer requires around seven touch points before they really remember your brand and buy into it. A welcome series should be between five and seven emails long to facilitate that.
The sequence should be written so as to thank them for their interest, and go on to establish brand awareness and educate them about your products and/or services.
The welcome series should be automated so that each email is set up to go out according to set parameters, i.e. every day for the first 7 days after signing up. That way, you don’t have to manage the process manually – which isn’t scalable. As with all emails, they should be personalised to their name and potentially to showcase areas of interest they’ve specifically exhibited. For example, if you’re a pet supplies shop that offers grooming as a service, and a client has been browsing dog products and grooming and perhaps then buys something and/or signs up to receive emails from you, you can tailor the message to ‘dog’ and ‘grooming’ rather than send generic emails or information about cat-related items. That would cause them to lose interest pretty quickly! Of course, that also means you need to make sure you’re tagging and segmenting your audience correctly too.
Always remember – the welcome series sets the tone for the customer’s journey. From the style and content of the welcome series, they will quickly be able to establish that they trust you and want to continue their buying experience with you. A poorly designed welcome series that doesn’t demonstrate your brand’s values and highlight your commitment to the customer’s experience will likely lose you customers, very quickly!
Want to make sure you get your welcome series right? Email-Postman can help.
The offer above is only valid for a max of 2 emails built/designed along with 2 rounds of amends per email per automation. This offer is only valid checkout and added to cart automations. Any addition work post sign off and completion, will require a quote from Email-Postman to proceed. Email-Postman has the right to refuse or decline this offer at any time on application.
Account Access:
To effectively set up and implement the checkout workflow automation, clients must provide Email-Postman with access to their email platform account. This access is necessary for the configuration and management of the automation workflows.
Payment Terms:
Clients agree to remit payment to Email-Postman once revenue is generated as a direct result of the automations implemented by Email-Postman. The determination of revenue attribution to the automation will be based on agreed-upon metrics and analytics tools. Invoice payment terms of 7 days of the date of invoice.
Data Privacy and Security:
Email-Postman is committed to maintaining the confidentiality and security of all client data. Access to the client’s email platform will be used solely for the purpose of setting up and managing the automation workflows.
Limitation of Liability:
Email-Postman shall not be liable for any indirect, incidental, or consequential losses that may occur due to the use of our services, except as provided under applicable law.
Termination of Access:
Upon completion of the setup and successful implementation of the automation workflows, or upon termination of the agreement by either party, Email-Postman will relinquish any access to the client’s email platform account to report revenue. Once revenue has been made and an invoice sent, the client can remove our access if they wish.
