Klaviyo flows
What are they? How do I build them?

With automated flows, you can keep in touch with your customers whatever time of day or night it is for you - or them. And with Klaviyo, you can automate this contact for whichever channel each individual customer prefers to use.
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Automated sequences can be used for a range of points along the customer journey, each of them designed to in some way enhance the user experience and the customer journey. This builds trust and loyalty to your brand.

The key areas for automated flows are:

Built-in "split logic" is the facility to stipulate branching conditions dependent on the actions of your customer. This means you can personalise their individual journey even further, delivering a more relevant journey. The more tailored the experience is, the greater likelihood that they'll buy more, and more frequently. Importantly, the more relevant the messaging, the less likely it is that they'll fade away or unsubscribe.

For example:

Viewed a product → Split by product value (i.e. less than £50 / more than £50)
Placed an order → New customer vs returning customer
Predicted next order → Product type
Price drop → Visited the site in the previous 4 days vs not
Dates (birthday, anniversary, etc.) → Viewed product vs not viewed

By splitting the journey based on the customer's actions, you can delivered tailored content that keeps them engaged with your brand.
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Flows can include a call-to-action which, when clicked, will take your customer to a landing page dedicated to the content you want them to see. They're ideal for when you want to focus customers on a single action. The content can be created specific to a campaign, so keeping it highly relevant, and you can use Klaviyo's integrations with other platforms to track customer data for further personalisation and targeting.

Landing pages connected to flows are ideal for when you want to collect leads, grow your subscriber list, or encourage a specific action (pre-order now, play this game to enter a prize draw). And with Klaviyo, you can create multiple versions of a landing page with different elements, so you can see which version produces the highest conversion rates. This data then informs you which version to integrate into your primary flow.
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