If you’re getting involved with email marketing, you need a dedicated tool to help you run and optimise your campaign. These platforms allow you to segment your audience so you can be sure you’re sending the right messages to the right people, as well as monitor what’s working and what isn’t.Email marketing platforms give you far more flexibility and control over your messaging than a sending email platform such as Outlook or Gmail. And sending large volumes of email through them will probably result in your IP reputation being dirtied, which would mean most emails would be rejected as spam – and that can take a lot of work to rectify.
In addition to deliverability and IP reputation issues, free email service providers such as Outlook do not have any automations or analytics functionality. Automation is key to saving you time and money, and without analytics, how are you supposed to know what’s working and what isn’t? Other functionality is limited too; for example, it isn’t possible to hyperlink a call-to-action in the same way and even if you did, you’d have no way of effectively tracking directly how many times that CTA has been clicked. Email marketing, when done right, provides a higher return on investment than any other digital marketing channel. With all the benefits a dedicated email marketing platform brings, it makes sense to use a proper one.
Selecting and setting up an email marketing platform can be a confusing prospect and one many businesses find overwhelming. Email-Postman can help by learning about your business, understanding which integrations you may need, and can make suggestions for you. And if you need the platform set up and/or managed, we can help there too.
How well is your email strategy working? We'll conduct an audit to measure the effectiveness of your campaigns and eliminate any gremlins to improve your hit rate.
Have you set your email marketing goals? We'll evaluate your strategy to make sure you campaigns are hitting the right note with the right audience at the right time.
Tired of being the world's best kept secret? Email marketing is the most effective method of reaching new audiences, capturing their attention and keeping them engaged.
Are you making work for yourself? Why not set up emails that will be automatically sent when your subscribers complete an action - without you having to lift a finger!
Using a scatter-gun approach to emails? With segmentation, you can categorise subscribers based on pre-set criteria so you can target them with messages or offers specific to them.
Are you using hard data to measure success? Measuring key factors such as open rates, bounce rates, and those important conversion rates is essential for your next campaign!
Shaun from Email-Postman is a steady force for the marketing team at BBC Maestro and has a real passion for email marketing. Always willing to help us turn around a campaign (sometimes with very short notice), he’s been a real asset to the company. Thanks Shaun!
Shaun at Email-Postman has been a brilliant support for the team in the last 9 months, helping us to create and develop campaigns and automations on Klaviyo. He is incredibly passionate about email marketing and always has such a positive outlook. Any email / CRM team will be lucky to have him!
Swizzels needed a Mailchimp marketing expert, and Shaun at Email-Postman was recommended to me. It’s been very easy to work with him, he spoke without jargon, explained to us clearly what we should do, and once agreed he then went and did it – all in a short time frame and without issue.
Shaun at Email-Postman is one of the best email contractors I’ve worked with in the last 10 years. His willingness, knowledge and expertise has been invaluable during his contract at YuMOVE. And, even though a freelancer, he has fitted in with the team and been a seamless extended arm. You’ll be missed Shaun but wishing you all the best for the future.
Fantastic working with Shaun on our mail chimp set up at Ish Fish ! There really are levels to this and Shaun has shown us he’s at the very highest point. Couldn’t recommend him enough and I’ve already set up meeting for him with more companies in my area
Shaun is simply the king of Mailchimp! I met Shaun when we needed to optimise our automation emails. Beforehand we were told that personalisation of our email content can’t be done and since we offer personalised books for children that was a big issue for us. Well, Shaun sorted it out incl. a quick test in literally 5 minutes! He genuinely loves helping businesses and is someone who you definitely want to have on your team.
I met Shaun after a PSA on LinkedIn asking for Email Marketing experts, I was inundated with specialists but Shaun’s approach really stood out to me. Shaun’s ability to break things down is super impressive, he was able to do this for myself, my team and our clients. Shaun is super quick and extremely knowledgable, only ever a phone call or a screen share away and I’m so glad to have him in my network!
I cannot recommend Shaun highly enough. His expert knowledge and incredible skill set combined with unparalleled customer service and attention is a recipe for success! You won’t regret using Shaun for any of your digital marketing requirements!
Shaun took our project on board and built a complete set of automated flows to ensure we covered all the bases from starting ‘hello’ email to ‘sunset series’ which ensure we are not paying for profiles that never engage with our brand. The whole process was painless. After a chat to understand our needs, we were pretty much hands off until the project was delivered on time an on budget.
Shaun really is an email genius! He has played a vital role in making our email creation process more efficient as well as carrying out integral data segmentation work allowing us to send more targeted and personalised communication to our customers. He has given our team the tools to really make the most of our email marketing and increase our ROI.
