Why Do I Need Email Marketing Automation?

Email marketing automation


Email marketing automation sends emails to your subscribers automatically when certain conditions are met. This article outlines the benefits of using email marketing automation, including increased sales, brand loyalty, and time saved.

Increase salesIt increases sales

You might think you know your customers well and deliver a tailored service, but email marketing automation can help you get even more personal. It allows you to create automated messages based on what has and hasn’t worked in the past and helps you change the way that your business reaches out to customers. You can easily send personalised emails, tailor them to specific demographics or interests and send them at just the right time for maximum impact.

Increasing sales is one of the biggest reasons why businesses turn to email marketing automation: when done correctly (and with respect for privacy), it’s a tool that allows businesses to reach their target audience while also providing valuable information about what kind of content they’re enjoying—and where they are most likely to respond positively. By leveraging these insights into our customers’ behavior patterns, we’re able to increase conversions by upselling products that align with those preferences—or sending discounts on items which may have been lingering on our shopping carts since last week!

Brand loyaltyIt builds brand loyalty

One of the biggest reasons why email marketing automation is worth your time and efforts is that it builds brand loyalty.

With email marketing automation, you have a chance to connect with your customers more often and build trust, relationship, community and following. When you do this consistently over time, customers will begin to see you as more than just a business—they’ll consider you part of their lives as well. This means they’ll be more likely to recommend your products or services to others when they’re happy with them; they’ll also be open to purchasing from other companies in the same industry if yours doesn’t offer what they need at that moment in time (such as a particular colour or size).

Saves you time

It saves a lot of your time

Email marketing automation is a great way to save time on repetitive tasks. For example, if you send the same email to your list every week, you can automate with an email marketing platform automation facility. This means the email will be sent out without you having to manually type it and send it each time you get a new subscriber or customer who signs up for your site or service.



PersonalisationIt helps to personalise marketing materials for individual subscribers

Personalisation is a great way to engage customers, build trust, and stand out from the competition. It also helps to build brand loyalty and create a relationship with your subscribers.

Email marketing automation can help you achieve these goals by personalising marketing materials for each individual subscriber. By understanding more about each customer, you can tailor your messages in ways that will resonate with them more effectively than generic templates ever could.

Use it, and you’ll see the results quickly!

If you’re ready to start using email marketing automation tools, here are a few tips on how to make the most of them:

  • Use it, and you’ll see the results soon. Once you get started with email marketing automation, your subscribers will begin seeing personalised messages in their inboxes that were designed specifically for them. This is especially useful if you want to give them more information about products they’ve been looking at or services they’ve requested. It’s also a great way to thank customers for their loyalty as well as provide helpful tips every now and then.
  • It helps personalise marketing materials for the individual subscribers. The more information you have about each subscriber, the easier it will be for your campaigns to reach its target audience—and this includes getting rid of unwanted spammy emails by targeting only those who have opted-in for newsletters or updates from your business.


If you are still wondering whether email marketing automation is a good idea for your business, then take a look at some of the benefits this tool can bring to your company. We have already mentioned a few of them above, but there are plenty more reasons why it makes sense to use this technology. So, if you haven’t already started using it and want to learn more about what this platform can offer for your own company’s needs – then we recommend checking out our website where we have freely accessible information on how companies can best use these tools within their organisation.